Artist's Hero

Why art in the office?

Modern offices today compete with the comfort of home offices, cafés, and coworking spaces. Companies are therefore reinventing their workspaces, prioritizing quality over quantity and creating environments that spark creativity, encourage social interaction, and support mental wellbeing and company culture. Just as we view a person, we view an organization as a living organism with three dimensions: body, soul, and spirit.

Body – the offices, the physical workspace.
Soul – the people, their relationships, wellbeing, and level of engagement.
Spirit – the driving force of the organization: its values, principles, themes, and philosophy.

Our goal is to create a positive impact across all three dimensions through visual art:

Space – art highlights the genius loci of the interior and deepens the aesthetic experience of being in the office.
People – art stimulates emotion, energy, and creativity, and opens up new topics and discussions, contributing to overall wellbeing.
Organization – carefully selected artworks highlight the qualities and values the organization lives by, communicate key themes, and, combined with support for young contemporary artists, contribute to PR, ESG, and employer branding goals.

Benefits of renting art

Renting vs. owning

Just as Airbnb, Uber, and Spotify transformed how we approach short-term stays, transport, and music, Artist’s Hero brings the principles of the sharing economy to the world of visual art. The “Art as a Service” concept makes it possible to surround yourself with contemporary art without the need for ownership, from curatorial services through logistics, installation, and insurance to a regular supply of new art.

Capital vs. operating expenses

Buying an extensive art portfolio is a significant investment that can strain an organization's cash flow. Renting artworks offers an efficient alternative: it doesn't burden cash flow and can also be tax-advantageous as an operating expense.

Flexibility and scalability

Every organization is a living organism that is constantly evolving. A rented art portfolio adapts to that evolution, responding to changes in the workplace, employees' aesthetic preferences, and newly defined values and key themes. Art thus organically reflects the changing body, soul, and spirit of the organization.