CzechCrunch: Umění reflektující ducha firmy - Artist's Hero
Unlocking the powerof art in business.

CzechCrunch: Umění reflektující ducha firmy

The intention of the visual art installation was to bring the aesthetic quality of contemporary domestic art closer in the context of the key qualities and values of Czech Crunch. To underline the brand's image, cultivate the human spirit, and qualitatively elevate the experience of being in the office space.

Art for the body, soul, and spirit of the organization

The art portfolio, sensitively tailored by curator Bára Alex Kašparová, is inspired by the qualities and values of Czech Crunch.

Six carefully selected works by three renowned young artists – Zuzana Badinková, Michal Pustějovský, and Jakub Sýkora – capture the complexity of technological, philosophical, and social themes through their simplicity, much like Czech Crunch effortlessly and insightfully presents a comprehensive picture of the contemporary world.

The purity, precision, and minimalist concept of the works reflect the principles of Czech Crunch not only in content production, but also in the company's broader impact and its commitment to focusing on essence and quality. The ability of these works to offer various interpretations inspired by technologies, processes, and situations highlights Czech Crunch's openness to innovation, new perspectives, and the courage to take risks in pushing the boundaries of its knowledge, business, and value delivery to clients.

Thus, the art portfolio celebrates the connection between technology, aesthetics, and innovative and creative approaches to problem-solving, thereby setting out to mirror the spirit of the Czech Crunch team.

Zuzana Badinková, Marek Jakúbek, Bára Alex Kašparová, Michal Ptáček, Michal Pustějovský, and Jakub Sýkora during "Art for Breakfast", November 26, 2024

Zuzana Badinková, Marek Jakúbek, Bára Alex Kašparová, Michal Ptáček, Michal Pustějovský, and Jakub Sýkora during "Art for Breakfast", November 26, 2024

Michal Pustějovský

Michal Pustějovský's (1989, Frýdek-Místek) flat hanging aluminium objects serve as an ideal visual parallel to the Czech Crunch portal – a modern source of information. Aluminium, acting as a conductor in microelectronics and a medium for image transmission, symbolises technological connectivity here. Pustějovský's works fascinate with their minimalist yet changeable appearance, which reacts to light and alters the atmosphere of a space. They influence their surroundings non-invasively yet significantly – just as various perspectives shape the topics on Czech Crunch.

Michal Pustějovský: Regression n. 1, 300 x 150 cm, polished aluminum, 2023

Michal Pustějovský: Regression n. 1, 300 x 150 cm, polished aluminum, 2023

Zuzana Badinková

The work of Zuzana Badinková (born 1990 in Dětva, Czechoslovakia) brings a colorful element to the curatorial lineup while exploring the relationship between the pictorial medium, technological platforms, and human perception. For her, the image represents a depersonalized experimental situation—a purely relational game between a visual phenomenon and its perception.

Her approach is characterized by formal reduction, non-contact morphology, and a thoroughly considered pictorial whole that invites observation. Devoid of emotion or exaltation, yet with precision and a human dimension, she connects the operational functions of technology with the act of human decision-making. The result is a visual oscillation between intention, concept, and program—much like information that only acquires meaning within context.

Zuzana Badinková: I – 40, 160 x 120 cm, acrylic and airbrush on canvas, 2022

Zuzana Badinková: I – 40, 160 x 120 cm, acrylic and airbrush on canvas, 2022

Jakub Sýkora

Jakub Sýkora (1984, Rakovník) combines graphic thinking, schematic design, and connectivity into a unique visual language. His paintings work with structural arrangement, where the repetition and variation of signs become a sort of coded message—programmed compositions that nevertheless feature error as an imprint of human presence.

Although his compositions appear technical, they actually disrupt the mechanical language of programming and design, making room for the poetics of painting. This dialogue between structure and the human element naturally resonates with the Czech Crunch platform, where technology intertwines with creativity and innovation.

Jakub Sýkora: Array, 160 x 190 cm, akryl na plátně, 2024

Jakub Sýkora: Array, 160 x 190 cm, akryl na plátně, 2024

Impact of art

64%

A more attractive working environment

respondents stated that the exhibited art contributed to a friendlier and more attractive working environment.

A more attractive working environment

64%

respondents stated that the exhibited art contributed to a friendlier and more attractive working environment.

82%

Interpersonal interactions

respondents confirmed that there were moments when they and their colleagues or guests paused to reflect on certain works of art, which contributed to interaction and the creation of a positive atmosphere.

Interpersonal interactions

82%

respondents confirmed that there were moments when they and their colleagues or guests paused to reflect on certain works of art, which contributed to interaction and the creation of a positive atmosphere.

73%

Qualities and Values - The Spirit of the Organization

respondents felt that the selected artworks well reflected the creative, minimalist, and tech-inspired spirit of Czech Crunch.

Qualities and Values - The Spirit of the Organization

73%

respondents felt that the selected artworks well reflected the creative, minimalist, and tech-inspired spirit of Czech Crunch.

45%

Employer branding

respondents expressed a positive sentiment regarding their employer, which supports visual artists of the younger and middle generations.

Employer branding

45%

respondents expressed a positive sentiment regarding their employer, which supports visual artists of the younger and middle generations.

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"Art for Breakfast" aka breakfast with artists, a conversation about the creative process and the philosophy behind their work.

"Art for Breakfast" aka breakfast with artists, a conversation about the creative process and the philosophy behind their work.

Michal Pustějovský: Decay n. 4, 200 x 100 cm, aluminum, 2023

Michal Pustějovský: Decay n. 4, 200 x 100 cm, aluminum, 2023

Zuzana Badinková: MKCH – 167.98, 120 x 80, acrylic and airbrush on canvas, 2021

Zuzana Badinková: MKCH – 167.98, 120 x 80, acrylic and airbrush on canvas, 2021

Bára Alex Kašparová, exhibition curator: "How the artwork resonates depends on the angle of view, which is also a common thread among the various topics presented by the contemporary platform CzechCrunch."

Bára Alex Kašparová, exhibition curator: "How the artwork resonates depends on the angle of view, which is also a common thread among the various topics presented by the contemporary platform CzechCrunch."

Zuzana Badinková: I – 40, 160 x 120 cm, acrylic and airbrush on canvas, 2022

Zuzana Badinková: I – 40, 160 x 120 cm, acrylic and airbrush on canvas, 2022

Bára Alex Kašparová in her flow

Bára Alex Kašparová in her flow

Marek Jakúbek, Bára Alex Kašparová, Václav Bedřich, co-founder of CC

Marek Jakúbek, Bára Alex Kašparová, Václav Bedřich, co-founder of CC

Michal Pustějovský reveals the methods of the creative process behind his aluminum paintings.

Michal Pustějovský reveals the methods of the creative process behind his aluminum paintings.

Michal Ptáček, CEO CC, shares his perspectives and the importance of stepping beyond the horizons of the known and comfortable.

Michal Ptáček, CEO CC, shares his perspectives and the importance of stepping beyond the horizons of the known and comfortable.

Joy from a successful exhibition and collaboration with CC. Bára Alex Kašparová, our external curator, and Marek Jakúbek, CEO of Artist's Hero.

Joy from a successful exhibition and collaboration with CC. Bára Alex Kašparová, our external curator, and Marek Jakúbek, CEO of Artist's Hero.

Jakub Sýkora sharing his creative approaches

Jakub Sýkora sharing his creative approaches

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